The Modern Rules of Search Engine Optimization

Over the past decade, the rules regarding search engine optimization have changed dramatically. Gone are the days when keyword stuffing and link trading were viable ways to earn your site a high ranking in the search results. If you want your site to stay relevant in today’s SEO world, you will need to know what the rules are and how to keep up with them.

Optimizing for Local SEO Is Worthwhile

Ideally, you will target any content that you create to as specific of an audience as possible. This enables your site to gain targeted traffic that will convert at a higher percentage. One way to do this is to create content optimized for local search. For instance, if you are a restaurant serving a small town in Iowa, you might use the name of the town or other local keywords as part of your local SEO strategy.

Don’t Forget to Optimize for Mobile Devices and Social Media Profiles

Sites are now being penalized for not being mobile friendly. Therefore, it is critical to ensure that your site loads quickly and displays the same or most of the same content that would appear if the site were viewed on a PC. You will also want to make sure that a potential customer can find your social media profiles, as this presents another opportunity to talk directly to an individual who may convert into a customer.

Focus More on Quality Content That Provides Real Value

If you have produced online content over the past several years, you know that Google values quality content that is useful and worth sharing with others. However, search engines have taken another step and have focused on the context in which a keyword appears. The more appropriately a keyword is used within an article, the more likely it is to appear near the top of given search for that keyword.

Long-Tail Keywords are More Valuable Then Ever

Gone are the days when you could optimize for keywords like credit card or personal loan and expect to get a good ranking. Most sites using those keywords have either been around for many years or are major media outlets, which means that they are trusted sources and will get top billing for a competitive keyword. However, you can still target long-tail keywords to carve a niche in the search results for a broader target. For instance, credit card deals in Rochester, NY may be less competitive and easier to rank for when compared to just credit cards.

Search Engine Optimization has changed greatly in the last few years and will continue to evolve into the future. Therefore, it is important to make sure that you are keeping up with the changes or have someone available to do that for you. Otherwise, your site may lose traffic and revenue that it may never be able to reclaim.