SEO Consultant – An Investment Worth its Weight in Gold
In today’s business world, you won’t get far without a local SEO consultant. SEO, or Search Engine Optimization, is a marketing strategy in which a marketing consultant will strategically use keywords to help your website receive clicks to achieve high rankings in search engines. How do marketing experts achieve this? In order to understand the answer to this question, we must first take a look at how search engines work.
How Search Engines Work – A Brief Explanation
Search engines perform two different functions: crawling and indexing. Indexes are built based on keywords the user supplies. When you type a phrase into a search engine such as Google, the search engine uses a crawler to index websites with the keywords you entered
This is a rather simple explanation – there’s a lot more that goes on behind the scenes, but that is the basics. Keeping this in mind, however, it becomes easy to understand that in order to achieve high rankings on search engines, you must keep up to date with keywords for which users most frequently search. A local SEO consultant does this constantly. They use tools such as Google Trends to determine the most commonly used keywords, as well as how much competition a keyword has and uses these statistics to determine which keywords are the best fit for your business and makes predictions on how viable a given keyword will become in the near future.
SEO Consultants are Valuable to Your Business
Therefore, a local SEO consultant is worth quite a bit to your business because they know how to gain peoples’ interest, and that is the name of the game in marketing. Those clicks your website receives can easily turn into prospects, and as you gain more prospects, your company will eventually grow beyond your expectations.
SEO Isn’t Just For the Internet Anymore
Recent changes in Google’s search algorithm have made SEO viable for brick-and-mortar businesses as well. A variant of SEO that is useful to this type of business is called Local SEO. This type of marketing is actually quite ingenious in its workings. Let’s say you want to find a list of auto mechanics in Tampa, Florida. If you type something like “auto mechanics Tampa, Florida” into Google, the search engine will retrieve a listing of indexed auto mechanics in the Tampa, Florida area along with a graphical map showing where each one is located, their address and telephone number and any reviews of the company on Google Plus. Google will then use this information to determine the authority of that business in the field of auto repair and rank them according to authority.
I hope you now understand how hiring an SEO consultant do your marketing for you can be beneficial for your business. A consultant might cost a lot, but you should consider it an investment that has a great chance of giving you a good return, both in new customers and in your profit margin.